Our Design House
Who we are
Our ethos is a passion for design.
Our History
From 1930's Vienna to the white sands of Tel Aviv.
"I dreamt of Turnowsky for the love of art".
The House of Turnowsky story is one of visionary determination and love for art, which began when Walter Turnowsky moved from Vienna to Tel Aviv in the late 1930's. A budding graphic designer, Walter dreamed of creating a different kind of art in his new homeland. His eponymous design house would grow into a celebrated hotbed of design innovation.
Our Design Team
The legacy continues in the hands of our designers.
Twelve exceptional designers hailing from all corners of the globe are at the heart of our studio. Their creative output is as inspirational for licensors as it is for our luxury paper products. Together, they bring a fascinating mix of cultural heritage, personal stories, and artistic perspectives to the table, fusing a variety of traditions into a rich tapestry of extraordinary design.
Management Team
"Design is a collective journey — where collaboration turns imagination into impact."
Alice Yonatan,
VP Creation & Marketing
Kobi Tadmor
Managing Director
"We are dreaming the future while shaping the present."
Kobi's primary task is to envision the company's future, continuing a legacy of nine decades of creative excellence. While the talented team shapes a brilliant present every day, he focuses on guiding the years ahead. With a broad academic background, he blends philosophical insight and international management experience to shape a long-term direction built on inspiration, creativity, integrity, and responsibility.
Alice Yonatan
VP Creation & Marketing
"Design is a collective journey — where collaboration turns imagination into impact."
Alice leads the creative vision and design strategy, shaping how our brand looks, feels, and meaningfully connects with the world. Her primary focus is ensuring that Turnowsky's designs are experiences: beautiful as well as strategically engineered for clarity and impact. Her strategic focus extends into overseeing sales and ensuring a superior customer success journey. What truly fuels her is witnessing the tangible success of customers, which for her is the real metric of House of Turnowsky's design work.
Anya Genkina
Art Director
"The world provides the palette; I simply find the harmony."
Anya heads the Design Team, serving as the creative steward who translates our brand identity into tangible collections. Her primary expertise lies in Licensing, and she passionately follows fashion and design world trends, leveraging this insight to inform Turnowsky's strategic direction. She is responsible for overseeing the aesthetic consistency of all creative output, guiding designers to push boundaries while ensuring the annual portfolio adheres to our premium standards. Anya draws her inspiration and motivation daily from Turnowsky's warm and inspiring atmosphere.
Ariel Dayan
Operation Manager
His personal motto reflects the wisdom of Abraham Lincoln: "Whatever you are, be a good one."
Ariel is the vital engine of Turnowsky, ensuring operations run with maximum efficiency and precision. As Operations Manager, he translates the company's vision into executable strategies by optimizing core business processes across all departments and strategic external partnerships, focusing heavily on printers and key suppliers. He and his team provide specialized know-how in printing and stationery, ensuring every production meets the highest standards of quality control.
Ofer Marom
Finance Manager
"A long-term vision sets the horizon; but it is the smallest details that move us forward."
Ofer brings extensive finance leadership experience from internationally active commercial companies. He guides the company's comprehensive financial strategy, ensuring the long-term fiscal health required to support Turnowsky's creative vision. Ofer drives process improvements and informs key decisions related to investment and expansion. He oversees all financial operations, including budgeting, forecasting, and managing financial risk and compliance to maximize growth and profitability.
The Turnowsky Signature
Our logo carries the name of the founder - a symbol of heritage and creativity.
Refined and renewed over the years, our logo is reflecting the brand's timeless spirit and modern vision. The flower icon embodies our team, many unique talents coming together as one vibrant, harmonious bloom.
ONE HOUSE, MANY VOICES IS THE MOTTO WE LIVE AND BREATHE;
THE PURSUIT OF BEAUTY IS OUR MISSION.